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Koolhovenlaan 101
1119 NC Schiphol-Rijk

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CRM Specialist

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At the moment we are looking for a:

CRM Specialist

From01-12-2021 Locationna Hoursna Educationna

Share our passion:

Ever since our founder, Genichi Kawakami, established Yamaha Motor, it is our mission to give to ALL our customers KANDO. Not only with our products, but also to our employees. KANDO is a Japanese word to express the feeling of deep satisfaction and excitement you get when you encounter something of exceptional value, quality, and performance.


You have the opportunity to be part of the Yamaha family.


For Yamaha Motor Europe N.V., located at Schiphol-Rijk in the Netherlands, we are looking  for a full-time CRM for our Marketing Division.


About the role: 

You will become part of the digital engagement team within the Digital Marketing and CRM Department. In this role of CRM Specialist you are responsible for the successful implementation of the CRM program at European level and for all product groups like motorcycles, scooter, marine and RVPP.

You will support the European branches in the CRM roll out and collect local needs and request translate hem into them into development requests. You will be in charge of assisting developers in the requests’ definition, providing the required inputs for the successful understanding and development.


Principle accountabilities:

  • Secure proper roll-out of the CRM program in all European branches in time with a high adoption rate at country level;
  • Support new developments and integrations with the CRM system
  • Propose new strategy and execution plan to improve the usage of CRM at local level.
  • Help and support all European branches and internal departments in the lead generation activities and the usage of the CRM tool
  • Work cross functional with digital marketing, brand and business teams to plan and deliver CRM campaigns strategies to increase customer engagement, retention and loyalty
  • Coordinate with other digital marketing areas the execution of the engagement campaigns, providing the goals and target to reach
  • Analyze the performance of CRM adoption for all CRM countries creating and providing periodical reporting to monitor the agreed KPI.
  • Integrate the CRM initiatives with the DMS, aligning efforts with development team.
  • Analyze and optimize the workflow related to the customer data management to identify the automatism that will improve the daily activities
  • Monitor the training activity with the distributors and internal staff to improve the adoption of the system.


About You!

A motivated and inspirational colleague, happy to support the business and truly devoted to customer success.  You consider yourself being a fast learner and a quick doer. With your pro-active attitude and leading skills, you want to make things happen. You are a team player and willing to go the extra mile and are not afraid to face challenges. Quality and professionalism lies close to your heart.


What do you bring?

  • Bachelor or Master’s degree in Economics, Management, Marketing or Business; Applied Sciences or Computer engineering;
  • 4-6 years of experience in a similar position;
  • Experience in project management for the implementation of CRM environments;
  • Knowledge and experience with CRM programs preferably Salesforce CRM;
  • Strong numerical and analytical skills able to take data driven decisions;
  • Experience in digital marketing activities related customer data and segmentation;
  • You have computer skills and you are an open, friendly and creative professional;
  • You are organized, and able to establish priorities when working on projects;
  • Fluency in English (verbal and written) is a requirement. Other languages are an asset;
  • You have interest in motorcycle, marine world and international organizations.


About Yamaha Motor:
Yamaha Motor Europe is responsible for coordinating the marketing and sales activities of Yamaha Motor products in the European marketplace, mainly: Yamaha motorcycles and scooters, marine outboard engines, Wave runner water vehicles, 4-wheel All-Terrain Vehicles (ATV’s), golf cars, snowmobiles and generators.


What do we offer?

Besides a competitive salary,  Yamaha Motor offers you a 13th month payment, commuting allowance, 28 holidays a year and the opportunity to earn a bonus. You will work in an international environment in which you can learn and develop. Your first contract will be a temporary contract, but with the intension to extend or offer an indefinite contract.


We wouldn’t be Yamaha Motor, if we wouldn’t offer you the opportunity to participate in our private lease program and give you a staff discount on Yamaha products and on getting your motor or boat license!

Sounds interesting? We are looking forward to receiving your CV and motivation letter.
You can apply by using the Linkedin apply button!
If you have any questions please contact us at Recruitment@YAMAHA-MOTOR.NL or for more information about the recruitment process please contact our recruiter Maxime Braeken at +316 11840179

Note, an assessment will be part of our procedure.

Agency? In case necessary we know where to find you!


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